With the right advertising computerization instrument, it's simple. While Klaviyo is one of the most well-known emails and SMS marketing solutions, many others are equally effective.
You may have already tried some of these tools for email marketing, but you were unaware that they also offer SMS marketing. That could very well be the case because some of them primarily promote themselves as an email marketing tool.
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Automated flows that can be initiated by a variety of triggers, such as actions and events, are among its many features. You can use one of the prebuilt flows or build it from scratch to meet your need. It provides several choices, including personalized and dynamic content. Therefore, personalization will never be sacrificed in favor of automation.
Integrations are yet another important aspect of Klaviyo. It gives you access to all of the historical and real-time data coming from your online store because it integrates with the most popular eCommerce platforms, such as Shopify, BigCommerce, and Magento.
It also has over 200 prebuilt integrations in addition to these. The more integrations your company has, the more opportunities it has to add more data to its platform and use it to further personalize emails and text messages. The manual configurations can be more involved than anticipated getting settings up can take a long time. So much so that you might want to abandon this halfway through the process. In that case, you can try these six other excellent solutions instead.
1. Campaigner
Campaigner is a cost-effective email and SMS marketing platform for online retailers. Since its inception in 1999, it has provided savvy email marketers with cost-effective pricing options.
A drag-and-drop builder, hundreds of responsive templates, contact management, A/B split testing, and static or dynamic segmentations are just a few of the fundamental features included.
The intelligent automation workflows that enable users to create simple and complex chains based on the interactions of subscribers are what set it apart from the competition. A robust tracking tool is linked to the automation feature, which can be used with SMS and email services to measure conversions and engagement. Additionally, Campaigner provides advanced template management to facilitate effective team collaboration on campaigns.
Some of the Campaigner's key features are as follows:
- Personalized emails to improve customer experience and engagement
- Multivariate testing to take your A/B testing to the next level
- Advanced email marketing automation with simple and complex workflows.
Campaigner vows to give progressed email and SMS advertising apparatuses at a reasonable cost, and it conveys this commitment well. You can store up to 5,000 contacts and use their basic features, such as experiments, responsive templates, and recurring campaigns, for $59 per month (or $104 per month for email and SMS). You will be able to access the majority of their advanced features and store 25,000 contacts if you increase your monthly budget to $179 (or $224 with SMS).
Klaviyo, on the other hand, charges $415 per month for 25,000 contacts (email and SMS) and $115 per month for 5,000 contacts. That amounts to twice as much as Campaigner charges.
If you're just getting started with email marketing, you might want to try out a free plan first. Klaviyo provides one for 250 contacts and 500 email sends per month. If you're a small business just starting and need to build your list, this is a great place to start. There is no free Campaigner plan.
You can test whether its tools are right for you with a free full-access trial that lasts for thirty days.Landing pages, advanced segmentation, intuitive drag-and-drop builders, responsive templates, and intelligent automation workflows are available on both platforms.
Klaviyo is a good choice if you're considering email marketing but can't predict how your list will expand. Campaigner is the best option if you already have a large list and an email marketing strategy.
Pricing: Campaigner offers two plans: one that combines SMS and email. Additionally, it offers a variety of pricing options for eCommerce plans with brand-specific features.
The number of contacts (for regular plans) and the number of emails sent each month (for eCommerce plans) determine the three levels of subscription. For 5,000 contacts, the Starter plan costs $104 per month (email and SMS) and $59 per month (email only). The Starter plan costs $79.95 per month for 30,000 emails for eCommerce brands. For 25,000 contacts, the Essential plan costs $224 per month (email and SMS) or $179 per month (email only ). The Essential eCommerce plan costs $99.95 per month and supports 45,000 emails. The Advanced plan costs $694 per month for email and SMS, while the standard plan costs $649 per month. It can handle up to 100,000 contacts.
For 75,000 emails, the Advanced eCommerce plan costs $149.95.For those who require more features than the plans provide, there is also an Enterprise solution. Campaigner vows to give progressed email and SMS advertising apparatuses at a reasonable cost, and it conveys this commitment well. You can store up to 5,000 contacts and use their basic features, such as experiments, responsive templates, and recurring campaigns, for $59 per month (or $104 per month for email and SMS).
You will be able to access the majority of their advanced features and store 25,000 contacts if you increase your monthly budget to $179 (or $224 with SMS). Klaviyo, on the other hand, charges $415 per month for 25,000 contacts (email and SMS) and $115 per month for 5,000 contacts. That amounts to twice as much as Campaigner charges.
If you're just getting started with email marketing, you might want to try out a free plan first. Klaviyo provides one for 250 contacts and 500 email sends per month. If you're a small business just starting and need to build your list, this is a great place to start. There is no free Campaigner plan. You can test whether its tools are right for you with a free full-access trial that lasts for thirty days.
Landing pages, advanced segmentation, intuitive drag-and-drop builders, responsive templates, and intelligent automation workflows are available on both platforms. Klaviyo is a good choice if you're considering email marketing but can't predict how your list will expand. Campaigner is the best option if you already have a large list and an email marketing strategy.
Pricing: Campaigner offers two plans: one that combines SMS and email. Additionally, it offers a variety of pricing options for eCommerce plans with brand-specific features. The number of contacts (for regular plans) and the number of emails sent each month (for eCommerce plans) determine the three levels of subscription.
For 5,000 contacts, the Starter plan costs $104 per month (email and SMS) and $59 per month (email only). The Starter plan costs $79.95 per month for 30,000 emails for eCommerce brands. For 25,000 contacts, the Essential plan costs $224 per month (email and SMS) or $179 per month (email only). The Essential eCommerce plan costs $99.95 per month and supports 45,000 emails.
The Advanced plan costs $694 per month for email and SMS, while the standard plan costs $649 per month. It can handle up to 100,000 contacts. For 75,000 emails, the Advanced eCommerce plan costs $149.95. For those who require more features than the plans provide, there is also an Enterprise solution.
2. Sendinblue
Sendinblue is a complete digital marketing platform that was established in 2012, a decade ago. It offers tools to assist with communication, personalization, and conversion, and its target market consists primarily of expanding small to medium-sized businesses It can be used for live chat, SMS marketing, and email marketing. The number of its features include but are not limited to, fully responsive email templates, a drag-and-drop tool, a WYSIWYG HTML editor, A/B testing, and segmentation.
Among Sendinblue's most notable features are:
- Ongoing deliverability detailing and commitment measurements.
- A CRM to sort out client communications.
- An intuitive point-of-arrival manufacturer to make custom presentation pages.
Klaviyo and Sendinblue differ significantly in pricing. Klaviyo's pricing is based on the number of email contacts you want to store, whereas Sendinblue has a monthly limit on the number of emails you can send.
Small businesses that want
to grow quickly may be hindered by this second strategy. Additionally, Klaviyo
technically only offers one pricing plan. If you want to use SMS in addition to
email, there is one. Limiting your contacts is the only way to pay less per
plan.
They are nearly identical in terms of features. However, Sendinblue also provides live chat and a landing page builder, two significant distinctions.
Pricing: There is a free plan, two subscription plans, and custom pricing for business customers at Sendinblue.For 20,000 emails sent each month, the Lite plan costs $25 per month. For the same amount of emails sent each month—20,000 messages—the Premium plan costs $65 per month.
3. Omnisend
Over 70,000 eCommerce brands rely on Omnisend, one of the best email marketing services for small businesses. It provides a variety of additional eCommerce marketing features in addition to email marketing, such as SMS marketing, segmentation, landing pages, various forms, and prebuilt eCommerce workflows to assist you with each step of your customer journey.
Here is a portion of Omnisend's key highlights:
- Web pushes notifications to immediately begin retargeting.
- Customers A/B split testing to assist in making your workflows more relevant
- Advanced reporting that includes information about audience growth, campaigns, and sales.
Klaviyo
and Omnisend both integrate with major eCommerce platforms like Shopify,
WooCommerce, and BigCommerce and target eCommerce brands. Klaviyo and Omnisend
both provide a respectable selection of third-party integrations when it comes
to other integrations.
Email marketing introduces some of the primary distinctions. For instance, Omnisend's email builder provides more options for personalization. Additionally, Klaviyo only includes pop-up forms and form teasers, whereas Omnisend also provides landing pages to assist you in expanding your email subscription list. Although Klaviyo does not permit the creation of landing pages on its own, it does provide you with the option to embed a form on a particular page.
Overall, there is not much of a difference in how they work. Omnisend is more affordable if you only want to investigate email marketing. Klaviyo, on the other hand, is less expensive if you want to use SMS and email together. Pricing: Omnisend offers two subscription plans in addition to a free email plan. The Standard plan starts at $16 per month for up to 500 contacts and only focuses on email marketing.
Email and SMS marketing are included in the Pro plan, which costs $59 per month for up to 500 contacts.
Written By Akeef Haque
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