Full Guide On How to Hire a Digital Marketer

Who is a digital marketer?

When you are uncertain about the responsibilities of the position, hiring a digital marketing manager might be challenging. Let's then explain that!

The person in charge of expanding a company's online presence through both paid and unpaid digital marketing channels is known as a digital marketer. Simply said, it's all about getting in front of the right people.

Through strategies like social media, SEO, email marketing, and content marketing, they boost brand recognition, create engagement, and produce leads. To measure marketing effectiveness, a digital marketer creates and monitors digital marketing KPIs.

While we'll concentrate on selecting internal candidates, digital marketers can also work independently, as consultants, or as a team with an outside business.

Successful marketing is essential to the development, accomplishment, and profitability of many businesses. Having the proper marketers on board is crucial since digital marketing is all about ensuring that people discover and interact with your business.

Are You Prepared to Hire a Digital Marketer?

If you're reading this, you undoubtedly have some questions about when the best moment would be to engage a digital marketer. You must weigh the expense vs. the value they provide, particularly if it's your first marketing hire.

If you're debating whether to hire a marketer, start by asking yourself the following questions:

• Do you need to create a lot of publicity before launching your company, product, or service?
• Do you currently have a strong sales process in place that requires additional leads?
• Do you already have marketing channels in place, but they're getting difficult to manage?

If you said "yes" to any of the questions above, you probably need to contact a professional digital marketer.

What Does it Cost to Hire a Digital Marketer?

You'll need to choose between a "jack of all crafts" and a specialist, such as an SEO or social media manager, depending on your digital marketing strategy. Typically, businesses start with a multi-talented marketer and then add specialists for each subject as the team expands.

The following crucial inquiry is, "What kind of digital marketer do I need?"

The specialization and experience of digital marketers affect their salaries in different ways.

Let's examine the typical pay for a generic Digital Marketing Manager in the US, UK, and Australia to ensure consistency.

Salary of a typical digital marketer:

• Junior Salary – £27,000
• Mid-Weight Salary – £37,500
• Senior Salary – £52,500

It is useful to conduct a focused study on average pay if you're planning to recruit an expert in marketing (such as a social media manager).

Additionally, think about including performance-related bonuses based on sales objectives, especially for jobs like "Ad Manager."

Where to Locate Outstanding Digital Marketers Organically

Digital marketers, in general, are sociable creatures who excel at establishing their online reputations. There are various ways to locate excellent marketers, however, we'll walk you through a whole recruiting process later on.

Try networking in these locations if you want to develop a network of excellent digital marketers apart from the job boards:

• LinkedIn - Many of the most talented marketers may be found on the B2B social networking platform. It's likely that you'll come across personal postings from successful marketers that use excellent narrative and practical value to maximize interaction. You may discover excellent people in a variety of excellent marketing groups on LinkedIn.

• Facebook Groups - Facebook is a terrific place to find some excellent marketers, much like LinkedIn. With a focus on B2C tactics, Facebook is an excellent location to develop a strong marketing network, whether you meet a marketer organically or join a group.

• Marketing Forums - Away from the mainstream social media platforms, marketers frequently congregate in marketing-specific forums. Check out our post about the top marketing forums for 2022 if you want to find the greatest individuals discussing the most recent marketing trends.